W3C (1 article)
Tell your clients why web standards should matter to them
You and I both know the importance of web standards, but what about your clients? If you were to ask if a web standards compliant web site is important to them, you'll probably be met with a stare not too dissimilar to a deer in headlights. In all likelihood your client doesn't know what web standards are, or they have a grossly uninformed interpretation. One of my clients once said very matter...
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